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How To Set Goals For 2023

As 2022 wraps up, it’s time to celebrate the year’s wins and set your goals for 2023. Unlike typical New Year’s resolutions, your goals for the next year should include a clear plan of action for change.


The New Year offers a great opportunity to revisit and refresh your business’s mission and direction. The process of defining your company aims for the year can provide valuable insight into your organization’s strengths and weaknesses.

Tips for Setting Goals for 2023


Review Your Old Mission Statement and Policies


Just because you have always done something a certain way, doesn’t necessarily mean it’s the best way going forward. It’s okay to tweak and alter old policies, if they don’t fit with your current vision for your business.


When reviewing your old policies, consider the following questions:


  • What are my company’s core values? Are they reflected in our mission statement?

  • How has my company changed this year? Can my policies be updated to show this change?

  • Is there a more efficient approach to take on old processes?


By going through your old methodology, you’ll have a clearer picture of where you’ve been, and what direction you want to take in the future.

Think S.M.A.R.T.


S.M.A.R.T stands for specific, measurable, assignable, relevant, and time-related. First proposed by George Doran in a 1981 issue of Management Review, the S.M.A.R.T method of goal-setting ensures that you will have a concise road map for success and a ready-made system for evaluating your progress.


When selecting your 2023 goals, ask yourself if they pass the S.M.A.R.T. test. If your goals fall short, ask yourself how you can elaborate or expand your aims into more actionable and achievable tasks.


Set up Methods to Ensure Accountability


One of the reasons traditional New Year’s resolutions fail is the lack of accountability and set milestones. Establish a method to monitor your progress on your desired goals, and set smaller deadlines to keep you on track.


There are many goal tracking platforms, like Asana and Profit to help you stay on the right path to achieving your goals. If you work better as a tag team or need further accountability, a Virtual Assistant is a great tool for keeping projects on the rails.

Goals to Get Your 2023 Year Started Right


While every business has its own unique objectives, there are several one-size-fits-all targets that every organization should consider adding to their plans for the new year.


Strengthen Your Company Culture


Many organizations have reported a loss in employee retention and satisfaction post-pandemic. Your recruiting ability and company reputation will greatly improve with a strong company culture. Are the lines of communication open between you and your employees? Are there ways you could make communication more of a two way street?


Making even small adjustments, like adding a Slack channel for non-work related conversations, can go a long way in promoting employee engagement and unity.


Grow Your Online Presence


In 2023, it won’t be enough to have a website and a social media page to build brand awareness. Developing a strong social media strategy is a must in the current workscape. Could you upscale your current process by creating a more consistent voice in your content? Could you dedicate more resources to increasing social media activity for your brand? It can be a tremendous amount of work to regularly update your content, so having a dedicated social media manager is essential for success in the New Year.


Organize Your Finances


Financial goals are perfect to integrate into your larger plans, because they are easily measurable. You may want to try to decrease debt by a certain amount, or increase your sales by a certain percentage. Just make sure that your goal is realistic and achievable.


A Virtual Assistant can ensure that you stay on track with your goals in 2023. In an ever-changing world (hurricanes and pandemics, anyone?), you can still make this year your most successful one yet.



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