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Building a Memorable, Successful Brand - Interview with Erik Lerner of DripKit

Every CEO goes through ups and downs. There are going to be moments of failure,

moments where it’s easier to throw in the towel and quit. The companies that are successful are the ones that keep going forward, even when failure happens. You have to ask yourself, “what next?” instead of getting stuck in the low points.


building a successful brand erik lerner

We sat down with CEO and founder of The Dripkit clothing brand, Erik Lerner, to talk about building a successful brand. Lerner started his business with little budget, experience, and a vision of what he wanted to build. He said we are one of the best times to launch a company. It’s free to post on Instagram, make videos on TikTok, and network and reach out to people. Utilizing those free resources is important to get your company out there. Lerner said to find something that sets you apart and run with it, it doesn’t have to be something of monetary value, just find your thing.



As a CEO, Lerner shared that one of the most important things to grow in as a business owner is time management. If you are the one running the ship, then only you can be

responsible when something goes wrong or a customer is let down. With the proper time

management, you will be able to maintain your company successfully!


When it comes to networking, Lerner said that it feels like a 24/7 kind of task. He was constantly reaching out to people on social media and thanking his followers for their time and attention. Lerner’s advice for someone looking to make connections with big names is to find the people in their circle and get in contact with them. You might not be able to get a response from a big-name celebrity, but you might be able to get in touch with a friend who is lesser known.


For Lerner, finding people to endorse his brand and his company was important, and utilizing peoples’ inner circles was a way for his brand to reach beyond what he expected. Lerner stressed the importance of your vision and not letting other people’s opinions drag you down. He said that it’s hard to tune out those voices, but if you don’t, it’s hard to carry your vision forward for your company. If you care deeply about your company or business, one of the best things you can do is let people see your passion! If people can see your heart and your vision, then people are more likely to get on board with you.


To build a successful brand, you shouldn’t care or stress about others’ opinions; rather, choose to share your heart and passion for your company with them. All in all, when things don’t go the way you expect them to, don’t give up, always keep going. Ask yourself, “what next?”


You can check out Erik’s clothing brand, The Dripkit:

Instagram : @thedripkit.com

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