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Up-Leveling our Virtual Assistant Team's Video Marketing Skills

Training is a high priority at all levels of Virtual Assist USA. As a people-focused organization, we spend time trying to understand what will improve our services to clients. Also, in our culture of accountability, we want to ensure that our employees are continously giving and receiving training. Our culture values training, improvement and development. As we work with our clients to develop their 2019 strategies, many of them are interested in including video marketing.

Our team member, Rachel, recently completed an intense, in-depth training for Adobe Premiere Pro CC 2019. Her mastery of this video editing program, combined with her previous video editing knowledge and experience, has now unlocked the potential of the powers of video-editing for our clients.

This course was taught by pro filmmaker Ashley Kennedy and Rachel was instructed in the areas of editign video and audio, correcting color, adding titles and effect and more. The project-based approach of the course instructor lended context to each of the tools, allowing our Virtual Assistant Rachel to experience both the technical and creative sides of the editing process. Rachel was led through the entire post-production workflow—including media import and organization, editing and trimming, audio adjustment, applying and modifying effects, color correction, titles, and output. Rachel is one of our Virtual Assistant team members who is ready to hit the ground running and create professional video projects with Premiere Pro.

Topics studied included:

  • What's new in the latest version of Premiere Pro

  • Importing media

  • Organizing assets into bins

  • Editing and trimming video

  • Using markers

  • Editing audio and multicamera footage

  • Working with stills

  • Adding effects

  • Manipulating clip speed

  • Correcting color

  • Adding titles

  • Sharing and exporting projects

Pemiere Pro CC is the leading video editing software for film, TV, and the web. Creative tools, integration with other Adobe apps and services, and the power of Adobe Sensei help video editing Virtual Assistants craft footage into polished films and videos in one seamless workflow. This video editing program is geared towards professional video editing. CNN was an early adopter of Adobe Premiere. It has been used to edit feature films, such as Deadpool, Gone Girl, Captain Abu Raed, and Monsters, and other venues such as Madonna's Confessions Tour. Premiere Pro is used by Hollywood filmmakers, TV editors, YouTubers, videographers — anyone with a story to tell, including you.

Premiere Pro supports high resolution video editing at up to 10,240 × 8,192[10] resolution, at up to 32-bits per channel color, in both RGB and YUV. Audio sample-level editing, VST audio plug-in support, and 5.1 surround sound mixing are available. Premiere Pro's plug-in architecture enables it to import and export formats beyond those supported by QuickTime or DirectShow, supporting a wide variety of video and audio file formats and codecs on both MacOS and Windows. When used with Cineform's Neo line of plug-ins, it supports 3D editing with the ability to view 3D material using 2D monitors, while making individual left and right eye adjustments.

Along with tools for color, audio, and graphics, Premiere Pro works seamlessly with other apps and services, including After Effects, Adobe Audition, and Adobe Stock. Open a Motion Graphics template from After Effects or download one from Adobe Stock and customize it — all without leaving the app. And Premiere Pro integrates with hundreds of partner technologies.

Ways to use video editing in your business

  • Social media - Facebook and Instagram stories (can include stock footage)

  • V-Logs

  • Training Videos

  • Explainer Videos

  • Videos to highlight or promote events

  • Introductions or Bios

  • Real Estate - Pictures are a great way to showcase properties but a walk-through video gives the viewer the feeling of being there and experiencing it differently

  • Podcasts - audio only or filmed

  • We can also assist with content creation & developing your message

** Note that we also offer the opportunity for your VA to travel to you to shoot footage.

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