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Why You Shouldn't DIY Social Media

In the last decade, businesses have seen social media marketing explode as they realized that 75% of consumers make buying decisions influenced by social media.

Many entrepreneurs decide to go it on their own—forgoing the use of a professional. They assume that they can take the DIY approach and save a little money doing so.

That’s a huge error.

Just because someone has an active personal Facebook page doesn’t mean that they know how to scrutinize analytics and algorithms, understand cross-platform capabilities and have a grip on the fundamentals of digital design and effective content marketing. This skill set requires special education, training and certifications. Casual users of social media are ill-equipped to handle the complexity of social media—and at the end of the day, there are missed opportunities and lost revenue.