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What's Your Strategy?

The name of the game when it comes to business is strategy. We have business plans and profit projections. We create timelines for new projects, some of us even have editorial calendars. So why is it that when it comes to social media so many of us throw ourselves out there without even so much as a basic idea of what we want?

Creating a plan of action saves us from wasting our time, wasting our money, and wasting our resources.