They are not reading because you are not:
1) Posing engaging questions:
At the closure of every blog post or article, pose a stimulating question that makes your reader stimulate his/her thought process. You can combine this with a call-to-action, too. An example would be: Why do you think you are not getting as many hits on your blog as you should? or What strategies have you implemented into your content marketing plan that increased your readership?
2) Creating any arguments:
Hear us out on this one. An ethical conundrum is likely to get your readers stirred up, comment and engage each other. When trying to come up with an ethical conundrum, look at current events and see how you can relate it to your business. Keep in mind to maintain decorum by steering away from topics that are overtly religious or political in nature.