top of page

Why Landing Pages Are an Essential Marketing Tool

Landing pages work for both B2B and B2C companies.

Landing pages are used in online marketing as lead capture pages - simply put, a single web page that appears in response to clicking on a search result, online advertisement or e-mail marketing link. The landing page contains directed sales copy, video/images and a specific Call to Action (CTA). Landing pages can be simply defined as an online marketing tactic that's designed to get people to "land" on a web page and take one action - opt-in for a newsletter, purchase a program or product, etc. They're critical and useful in virtually every industry - from healthcare to retail to manufacturing to coaching/training. Landing pages work for both B2B and B2C companies, as illustrated here.

There are a few reasons that many marketing Virtual Assistants consider landing pages a core lead capture tool. At Virtual Assist USA, we recommend them to our clients for these reasons: