Landing pages work for both B2B and B2C companies.
Landing pages are used in online marketing as lead capture pages - simply put, a single web page that appears in response to clicking on a search result, online advertisement or e-mail marketing link. The landing page contains directed sales copy, video/images and a specific Call to Action (CTA). Landing pages can be simply defined as an online marketing tactic that's designed to get people to "land" on a web page and take one action - opt-in for a newsletter, purchase a program or product, etc. They're critical and useful in virtually every industry - from healthcare to retail to manufacturing to coaching/training. Landing pages work for both B2B and B2C companies, as illustrated here.
There are a few reasons that many marketing Virtual Assistants consider landing pages a core lead capture tool. At Virtual Assist USA, we recommend them to our clients for these reasons: