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5 Reasons to Make #Instagram #Relevant to Your Brand

If your brand has any smidgen of creativity or visual component to it, Instagram needs to be part of your marketing toolbox.

To achieve success with this social media marketing channel, you need to follow a few best practices:

1. Make the best use of hashtags: Your hashtags should not help describe what your images are about, but serve another purpose, too. Every hashtag should entice a new follower to your account who isn't already aware of what you do. As an example, if you own a nutrition consulting practice and post a picture of your favorite supplement, use a hashtag such as "#CleanEating" or "#Wellness" to attract followers that weren't particularly looking for a new vitamin.