A recent survey of the Inc 500 companies concluded that only 37% were maintaining blogs. The reason for the decline is thought to be that blogging is time-consuming. So, those companies turn to platforms like Twitter. (I have yet to find anyone who can get their thoughts out in 140 characters or less -- while being grammatically correct.)
Yet, experts agree that blogging is an effective platform for your overall marketing strategy. We tell our clients that blogging has a direct link with how well you show up in search engine results and how you are perceived as an expert in your field.
Blogging helps you:
Develop your skills
Communicate with potential customers
Share your knowledge
What could be useless about that?
Make it easy on yourself by hiring a Virtual Assistant team to blog for you.